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Dietary supplement trends 2025

Dietary supplements have gone from being a niche product to a natural part of many people's daily lives – especially among fitness enthusiasts. In 2025, we see several exciting trends emerging. Here are four you should keep an eye on: 1. Plants that boost both body & bud

Adaptogens like ashwagandha and mushroom extracts like lion's mane are increasingly appearing in both pre-workout and recovery products. They are said to reduce stress, increase focus, and help the body recover faster - perfect for those looking to perform both mentally and physically.

2. Personal supplements

Personalized supplements are becoming increasingly popular. Through blood tests, lifestyle data or simple quizzes, you can get a mix that is tailored to your specific needs – from sleep and energy to training results.

3. Focus on gut health

The stomach is sometimes called the body's second brain - and now it's finally getting the attention it deserves. Probiotics and supplements that strengthen the gut flora are on the rise, especially among active people who want to optimize both their immune system and endurance.

4. Natural and pure content

Transparency and clean ingredients are more important than ever. More people are opting out of unnecessary additives and instead looking for supplements with natural origins and a clear list of ingredients. Less bullshit – more effect.

The text is written by Simon Hallberg
Fitness lover & writer
Published: 2025-06-05

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